PrimeVideo’s TNF Soars to Unprecedented Heights
In the competitive realm of sports viewership, PrimeVideo's Thursday Night Football (TNF) continues to reign supreme. The recent Bengals-Ravens matchup achieved a staggering average audience of 12.91 million viewers, marking the franchise's largest average audience in five weeks. This accomplishment extends the season-long streak of double-digit, year-over-year increases to an impressive ten weeks.
Unveiling TNF's Dominance
According to Nielsen National TV Ratings, TNF on Prime Video averaged 12.91 million viewers, showcasing a remarkable 25% increase over last season's comparable TNF game. This feat not only solidifies Prime Video's position as a sports streaming giant but also underscores the enduring popularity of TNF in the sports entertainment landscape.
Viewership Highlights
The Bengals-Ravens TNF game peaked at 15.2 million viewers at 9:30 PM EST, demonstrating the captivation of audiences during prime time. Season-to-date, TNF is averaging 12.27 million total viewers, showcasing a commendable 26% increase over last season's ten-game average on Prime Video.
Dominance Across Demographics
TNF's dominance extends beyond total viewers, winning the night among all broadcast and cable programming with a remarkable 145% lead over the second-highest program. Among the coveted P18-34 demographic, TNF on Prime averaged 2.58 million viewers, surpassing all programming on Thursday with a remarkable 539% lead over the second-highest program.
Record-Breaking Trends
The 2023 TNF season is marked by exceptional achievements, with TNF on Prime boasting a median age of 48, significantly younger than linear networks' audience with a median age of 55. TNF Tonight, the pregame show, has seen a noteworthy increase of 27% over last year's full-season average, demonstrating sustained interest and engagement.
Streaming Triumph
Nielsen's Integrated Live Streaming Report reveals that Prime Video averaged 13.65 million viewers across all media platforms during the game, further solidifying its streaming prowess. This report is currently under review by the Media Rating Council, emphasizing the need for continued recognition of Prime Video's streaming achievements.
Monday Night Football: Setting Records Ablaze
ESPN's Monday Night Football (MNF) has become a cultural phenomenon, with the recent Broncos-Bills matchup achieving a staggering 17.7 million viewers. This milestone not only sets another weekly ESPN MNF record but also reflects the enduring popularity of Monday night sports entertainment.
MNF Week 10 Triumph
The Broncos-Bills MNF matchup reached an audience of 17,728,000 viewers across ESPN, ABC, ESPN2, ESPN Deportes, and NFL+. This achievement represents ESPN's most-watched Week 10 MNF game in the ESPN era, showcasing a remarkable 38% year-over-year increase.
Peak Audience and Overall Dominance
The game's audience peaked at 19.8 million viewers late in the first half, demonstrating sustained interest throughout the matchup. MNF remains the most-watched program on television, leading in all key demographics and solidifying its status as a ratings powerhouse.
Record Season Performance
For the season, MNF is on a record pace, averaging 15.6 million fans per game, a 16% increase year-over-year. MNF had already reached 101 million fans leading into Week 10, emphasizing its consistent appeal and broad viewership base.
SailGP: Sailing to Unprecedented Success
SailGP has charted a course to unprecedented success, culminating in the Spain Sail Grand Prix's record-breaking American television audience of 1.784 million viewers. This achievement marks the largest American broadcast audience in SailGP's league history, underlining the growing interest in SailGP in the United States.
Record-Breaking Viewership
The Spain Sail Grand Prix on CBS witnessed a nine percent increase in viewership compared to the previous year, making it the most-watched sailing race in the U.S. since 1992. SailGP's strategic partnership with CBS has significantly contributed to its mainstream recognition, with 12 dedicated hours on the CBS Television Network and Paramount+.
U.S. Team Triumph
The U.S. SailGP Team's victory in Spain, the first in over a year, propelled them to third place overall in Season 4, captivating the audience with adrenaline-fueled racing. SailGP's expansion to major U.S. cities, including New York, Chicago, Los Angeles, and San Francisco, has further solidified its status as a mainstream sport in the U.S.
In conclusion, the sports viewership landscape is witnessing unprecedented achievements across various platforms, from streaming giants like Prime Video to established networks like ESPN and emerging sports like SailGP. These record-breaking performances underscore the dynamic and evolving nature of sports entertainment, capturing the hearts and attention of diverse audiences. As the industry continues to innovate and push boundaries, the competition for viewership supremacy remains fierce, with each success story adding a new chapter to the ever-expanding narrative of sports media dominance.
