When Snapchat was first launched in 2011, it was mostly targeted towards teens. But over the past few years, Snapchat has evolved into a powerful business app, offering a lot of opportunities for brands and marketers to reach out to a unique set of audience.
Snapchat currently has 265 million active users who use the app to keep up with friends, family, events, and to update everyone on what they are up to. Several brands have started advertising on Snapchat to reach out to a highly engaged audience that’s connected at all moments of the day.
The Snapchat accounts featured in this article have one thing in common. They have a deep understanding of how the platform works. As a result, they know exactly what type of content will resonate with Snapchatters and engage them regularly, increasing their influence.
Needless to say, marketers can find a lot of fresh content ideas and inspiration from these Snapchat maestros.
Here are the 10 best Snapchat accounts – entrepreneurs, brands, and influencers – you need to follow for marketing inspiration.
Table of Contents
- 10 Best Snapchat Accounts Marketers Need to Follow
- 1. Gary Vaynerchuk, entrepreneur and best-selling author
- 2. HubSpot, inbound marketing company
- 3. Peter Shankman, founder of HARO
- 4. Justin Kan, co-founder of Twitch
- 5. Noah Kagan, founder of AppSumo
- 6. Cisco, networking and telecommunications technology company
- 7. Chris Sacca, Silicon Valley investor
- 8. Amazon, e-commerce company
- 10. Jay Baer, founder of Convince and Convert
- Final Thoughts
10 Best Snapchat Accounts Marketers Need to Follow
1. Gary Vaynerchuk, entrepreneur and best-selling author
Username: @garyvee
Gary Vaynerchuk is a serial entrepreneur and a best-selling author. He currently heads his own digital marketing agency calledVaynerMedia, working with top brands such as Budweiser, Pepsi, and Toyota, among others.
In the past, he has invested in companies such as Twitter, Snapchat, and Uber. He was also one of four mentors in the reality show Planet of the Apps alongside Jessica Alba, Gwyneth Paltrow, and Will.I.Am.
Follow Gary Vaynerchuk on Snapchat to get a sneak peek into how he builds his personal brand, along with great motivational tips on how to succeed in entrepreneurship.
2. HubSpot, inbound marketing company
Username: @hubspotinc
HubSpot is the perfect example of a B2B brand that has successfully built an audience on Snapchat. Founded by Dharmesh Shah in 2006, HubSpot makes the best use of all major social media platforms to educate and entertain their target audience. Snapchat is no exception.
HubSpot uses Snapchat both as a marketing as well as a recruitment tool to showcase their work culture, inbound philosophy, and employees.
Related: 15 Free HubSpot Tools and Resources Every Marketer Should Be Using
3. Peter Shankman, founder of HARO
Username: @petershakman
If you have experience in SEO or PR, you’ve probably heard of Peter Shankman, the founder of Help A Reporter Out (HARO), a service that connects journalists and bloggers with influencers and thought leaders.
Shankman uses Snapchat to share his knowledge of PR and social media marketing.
4. Justin Kan, co-founder of Twitch
Username: @justinkan
Justin Kan was one of the original co-founders of Twitch, the leading video platform and community for gamers which was acquired by Amazon for $970 million.
You can follow Justin Kan on Snapchat for entrepreneurial insights and to get a behind-the-scenes look at launching new companies.
5. Noah Kagan, founder of AppSumo
Username: @noahkagan
Noah Kagan is the founder of AppSumo. He was also employee #30 at Facebook and director of marketing at Mint.
Follow Noah Kagan on Snapchat to get insights into growth hacking and social media marketing. In quintessential Noah Kagan fashion, his posts showcase his amazing sense of humor.
Related: 10 Best AppSumo Deals of the Month
6. Cisco, networking and telecommunications technology company
Username: @wearecisco
Cisco is probably not the first brand that comes to your mind while thinking of Snapchat. After all, why would anetworking and telecommunications technology company want to leverage Snapchat? In this case, it’s not to showcase their highly sophisticated products, but to showcase their unique work culture.
Following Cisco on Snapchat is a must for B2B marketers who would like to leverage social media, but aren’t sure what to showcase. If you can’t get people excited about your products or services, then think about the other interesting aspects of your organization.
7. Chris Sacca, Silicon Valley investor
Username: @sacca
You may be familiar with Chris Sacca if you watch Shark Tank where he frequently appears as a ‘guest shark’. Sacca is one of the most prominent investors in Silicon Valley. He has invested in technology companies like Twitter, Uber, Instagram, and Kickstarter.
Follow Chris Sacca on Snapchat to get business tips and insights from one of the leading VCs in Silicon Valley.
8. Amazon, e-commerce company
Username: @amazon
Amazon uses Snapchat to share exclusive promotional codes for amazing deals, especially during the holiday season, and to create a sense of exclusivity for its Snapchat followers.
Follow Amazon on Snapchat to see how an e-commerce company promotes its services on the platform and to learn innovative promotional tactics.
9. Pat Flynn, founder of Smart Passive Income
Username: @patflynnspi
Pat Flynn is the founder of Smart Passive Income, a blog where you can learn how to build an online business from scratch. He also hosts the popularSmart Passive Income Podcast and offers tons of how-to guides, tutorials, and videos to aspiring bloggers and entrepreneurs.
Follow Pat Flynn on Snapchat to get insights into building a successful online business and get a behind-the-scenes peek at his podcasts.
10. Jay Baer, founder of Convince and Convert
Username:@jay.baer
Jay Baer is an internet entrepreneur and a New York Times best-selling author. He is the founder of Convince and Convert, a social media consulting firm.
Follow Jay Baer on Snapchat to stay up-to-date with the latest content marketing and social media marketing trends.
Final Thoughts
Snapchat is a great place to find engaging content from influencers and brands. If you’ve just joined the platform and would like to learn ways to connect with your audience, then these are the best people to follow on Snapchat.
Hope you found this article useful. Did I miss out on any of the influencers you think should be included in this list? I’d love to hear from you. Please drop a note in the comments section.
And before you leave, please do me a favor and share this article with your followers on Twitter using the link below:
10 Best Snapchat Accounts to Follow for Marketing Inspiration
Click to TweetEditor’s Note: This article was first published on 3 October 2017 and has been updated regularly since then for relevance, freshness, and comprehensiveness.
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As a seasoned digital marketing professional with extensive experience in social media strategy and content creation, I've closely followed the evolution of Snapchat since its inception in 2011. My insights are grounded in a comprehensive understanding of the platform's features, audience dynamics, and the strategic utilization by brands, entrepreneurs, and influencers.
The article rightly emphasizes the transformation of Snapchat from a teen-centric platform to a robust business app with 265 million active users. This growth is indicative of Snapchat's unique appeal in connecting users with friends, family, events, and daily activities. Brands and marketers are capitalizing on this engaged audience, leveraging Snapchat as a valuable channel for advertising and promotion.
The 10 highlighted Snapchat accounts in the article showcase a deep understanding of the platform's mechanics, contributing to their success in resonating with Snapchatters. Let's delve into the key concepts and insights presented for each of the mentioned Snapchat accounts:
-
Gary Vaynerchuk (@garyvee):
- Serial entrepreneur and best-selling author.
- Heads VaynerMedia, a digital marketing agency.
- Invested in Twitter, Snapchat, and Uber.
- Mentor in the reality show Planet of the Apps.
-
HubSpot (@hubspotinc):
- B2B brand specializing in inbound marketing.
- Successful audience-building on Snapchat.
- Utilizes Snapchat for marketing and recruitment, showcasing work culture and philosophy.
-
Peter Shankman (@petershakman):
- Founder of Help A Reporter Out (HARO), connecting journalists and influencers.
- Uses Snapchat to share knowledge of PR and social media marketing.
-
Justin Kan (@justinkan):
- Co-founder of Twitch, acquired by Amazon for $970 million.
- Provides entrepreneurial insights and behind-the-scenes looks at launching new companies.
-
Noah Kagan (@noahkagan):
- Founder of AppSumo, former employee #30 at Facebook.
- Offers insights into growth hacking and social media marketing with a humorous touch.
-
Cisco (@wearecisco):
- Networking and telecommunications technology company.
- Showcases unique work culture on Snapchat, demonstrating a creative approach for B2B marketers.
-
Chris Sacca (@sacca):
- Prominent Silicon Valley investor.
- Investments include Twitter, Uber, Instagram, and Kickstarter.
- Shares business tips and insights on Snapchat.
-
Amazon (@amazon):
- E-commerce giant.
- Uses Snapchat for exclusive promotional codes and deals, creating a sense of exclusivity.
-
Pat Flynn (@patflynnspi):
- Founder of Smart Passive Income.
- Offers insights into building a successful online business and behind-the-scenes looks at podcasts.
-
Jay Baer (@jay.baer):
- Internet entrepreneur and New York Times best-selling author.
- Founder of Convince and Convert, a social media consulting firm.
- Shares the latest content marketing and social media marketing trends on Snapchat.
In conclusion, these Snapchat accounts serve as valuable sources of marketing inspiration, offering diverse approaches and strategies. Following these influencers and brands on Snapchat can provide marketers with fresh content ideas and insights into effective engagement strategies on the platform.
